Kahlil Greene has built his brand as "the Gen Z historian,"and has over 500,000 followers on Tik-Tok. "There is no clear delineation between my work life and my personal life," he told The Times. "Sometimes it can be exhausting."
Jesse Israel, who lives in Los Angeles, has "a mindfulness brand." He told The Times about a "period of loneliness, illness and career instability," in which his social media work undermined his mental health.
Alexa Heller, "a millennial who built a yoga teacher brand," felt that she should be totally candid with her followers on Instagram. "She posted about making efforts to stay celibate, taking months off from sex and dating." She also disclosed "the insecurities bred by her acne." As Heller amassed thousands of followers, she felt "the angst of compressing every strand of her personality, from the professional to the highly personal, into a single persona." She has since gone into real estate.
Kanchan Koya, whose brand is "Chief Spice Mama," has accumulated over 230,000 Instagram followers, but when she is "superhonest," Koya admits that "if my business wasn't intertwined with my social media presence, I would be on it 90 percent less. I just don't feel like it's natural for us as humans to have so many people in our lives."
Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has.