Do you know what a diplomat I once worked with told me? That in government they are taught to treat the electorate like six-year-olds. If you ask a member of the voting public a question on any subject most of us can only come up with three words we identify with that thing ... The trick of politicians is to know what those three words are and appear to be addressing the concerns they raise, if only by making sure they repeat them often enough. The public likes to be indulged, and there are those happy to do so in the interest of their careers or ambitions.
A Carnegie Mellon University study confirmed what any casual observer of the primaries already knew: Donald Trump uses the simplest language among the candidates and Bernie Sanders the most complex. The study received widespread media coverage. Mashable noted, “Donald Trump might have trouble if he ever appears on ‘Are you smarter than a fifth grader?’” New York magazine posted a video with the smirking caption: “Donald J. Trump has the grammar of an 11-year-old. That’s not opinion. That’s research-proven.”