The first thing you notice in comparing the Chance and Swift songs is the difference between a person and a brand. A lot of young people I know talk about “working on their brand,” and sometimes I wish that word had never been invented.A person has a soul, which is what Chance is worrying about. A brand has a reputation, which is the title of Swift’s next album. A person has private dignity. A brand is a creation for an audience. “I’ll be the actress starring in your bad dreams,” is how Swift puts it.
What will it profit you to gain the whole world, if you forfeit your soul?