Saturday, May 27, 2017

#147 / Size 19

I have lately become an "Authentic Fan" of the Golden State Warriors. Those who know me are aware that I haven't read the sports pages for fifty years, so they might have doubts. It's definitely a recent thing.

Here is a small proof for the skeptics:

Because of my new "Authentic Fan" status, I am now religiously watching the Warriors' games on television. Watching television is another "recent thing" for me, indulged in, I swear, only with respect to Warriors' games.

In connection with my new television habits, I have been repeatedly exposed to advertisements for KIA automobiles. KIA is the "official vehicle of the NBA." That means "National Basketball Association," for those not yet "authentic."

As it turns out, I have found myself enjoying (and thinking about) one KIA advertisement in particular. The picture at the top of the posting comes from the ad.

You can watch the entire advertisement by clicking on the YouTube video, below: 

This 30-second advertising spot, launched with the hashtag #JustBecauseOptima, features a young man in a shoe store, trying on a pair of sport shoes. He has demanded size 19, and that's what the salesperson brings him. Since those shoes are obviously too large for him, the clerk asks him if he is sure he is not a size 9, instead of a size 19. He dismissively insists that size 19 is the right size, and that he will "wear these out." Which he does, ultimately driving away in his KIA Optima.

The final line of the ad is what has most appealed to me:

Just because you drive the official vehicle of the NBA doesn't make you an official NBA player.

Taken as metaphor, this is good advice for us all. Just because we drive a fancy car, or have a fancy title, or fancy ourselves great in some other way....

That doesn't mean we are!

From our president on down, this is very good advice!

Image Credit:
(1) -
(2) - Gary Patton personal photo
(3) -

No comments:

Post a Comment

Thanks for your comment!