Wednesday, January 18, 2012

#18 / I Don't Care

The Our Breathing Planet website confronts a typical problem for those who care about the environment. As they put it:

Everyone likes to say they do the right thing but very few actually do it. What's the answer to this problem? Lather, rinse, and repeat - repeat being the key word, here. Shampoo manufacturers figured out long ago that the word repeat is the key to increased action.
Actually, I think that shampoo manufacturers figured out that the word repeat was the key to increased use of, and therefore sales of, shampoo. Maybe I'm just a cynic.

I would never claim that that building good habits through repetition of desired actions isn't important. That, however, is a strategy that must be "internally" generated. Here's a hint, if people aren't doing the "right thing" it's because they don't actually care.

There is a lot of that going around. In a certain way, it can be a good thing, too!

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