Much of the erosion of online privacy stems from the Federal Trade Commission’s policy known as “notice and choice,” which grants companies almost no boundaries on what they can collect, as long as users are informed.
Well, you shouldn’t get over it. The rise of social media, Google and online shopping and banking has made us far more exposed than back in the internet’s infancy in 1999. Today, personal data like your Social Security number, bank account information, passwords, purchases, political beliefs, likes and dislikes are stockpiled in central databases. That makes it more easily analyzed than ever before by companies that want to part you from your money, and easier for criminals to steal or for the government to sift through. Worse, we hand over much of it willingly.