In the individualistic culture of the West, there is high value attached to being talented, taking care of yourself, and competing successfully in the marketplace. In East Asia, a "good" person may instead be seen as someone attentive to her own weaknesses, motivated by self-improvement, and emphasizing the values and needs of those around her.
What should we make of these differences that have persisted through the millennia? One important implication is that many attributes that psychologists have believed to be human universals are really only true for Westerners, a relatively small portion of humanity. A group of researchers, pointing out that most psychology experiments are carried out on samples drawn from Western, Educated, Industrialized, Rich, and Democratic societies have memorably given this subpopulation the acronym WEIRD. People from WEIRD societies are, it turns out, frequent outliers in experiments conducted globally, and one of the least representative human populations (emphasis added).