The Wall Street Journal article is titled, "After United, a Look at Your Rights as a Flier." It's informative. The United Airlines contract governing Dr. Dao's rights was 46 pages long. Delta Airlines has a contract that is 51 pages in length. American Airlines' contract governing the rights of ticket holders is a relatively short 21 pages in length.
In terms of mechanisms for realizing our individual "freedom," contracts have traditionally been a powerful tool. When the parties can bargain on an equal footing, contracts allow individuals to create new realities by mutual agreement, in a way that benefits everyone. Contracts are great!
Contracts are great, that is, unless they are "take it or leave it" propositions, in which the parties to the contract do not have equal bargaining power. Then, the party with the stronger position can pretty much extract any condition that it wants. If you want to buy car insurance, or homeowner's insurance, or use Facebook, or do an Internet search, the companies with which you deal don't individually discuss what kind of provisions you want, or would find acceptable. These companies simply tell you how it's going to be.
Why bother to "read" an adhesion contract at all? I certainly don't. What's the point? If I am going to use Facebook, or a mapping program, or my new computer, I'm simply going to "agree" (I have to agree) to whatever provisions may be found in those contracts I never read. That's what we all do, pretty much. In court, you may have a way to defeat certain overbearing provisions to which you have agreed in an adhesion contract, though that is neither easy nor a sure thing. You can learn how that works from that law review article, "Challenging Adhesion Contracts in California: A Consumer's Guide."
The best way to deal with companies who want to put you in a "take it or leave it" situation, however, is not to approach them individually.
We are all individuals, of course, but we are more than individuals. We have "collective" powers. Those are powers that we exercise politically.
I have a hunch that the action of United Airlines, in dragging a properly-ticketed individual passenger off an airplane, may motivate a successful political effort to make sure that nothing like that will ever happen again. We are all Dr. Dao! Or we could be. The experience that Dr. Dao had will provide a good deal of motivation for airline passengers everywhere to demand that our representative government actually start representing us, not the corporations.
There do need to be "rules" governing passengers' (and the airlines') rights. Instead of letting the airlines draft their own, self-serving rules, and imposing those rules against individuals, by making all passengers sign individual, take it or leave it, adhesion contracts, let's do it a different way.
WE, the ordinary citizens (and potential passengers) can get together - through our representatives in government - and we can write the rules that WE think are fair. That's called "enacting a law." Once we have done that, then we can tell the airlines, it's either "take it or leave it." You can either follow the law (and run your business according to our democratically-enacted rules), or you won't be in the airline business anymore.
Ain't democracy grand? That's how it works!
Maybe we ought to try it out every once and a while!