|[Photo From An Advertisement For Hampton Creek]|
You're missing an opportunity to solve an epic problem.
It'll take your voice and little grit because this problem isn't mentioned alongside the economy and education and government in the weekly Gallup Poll of our most important problems. But polling data often ignores what's stressing out good folks from Birmingham to Boston.
If Steve Jobs followed polling data, Apple would have shipped a Blackberry. Disney would be on the 293rd animated short of Steamboat Willie. And Sam Walton would have opened the first Walmart in New York City. Historic opportunities are missed because we fixate on what folks say they want. And what folks say they want in business (and politics) is limited by what they believe is possible.
The problem exists in your daughter's lunch and even your Sunday family dinner. We need to fix how we feed ourselves. At Hampton Creek, we’ve built a movement—and the fastest-growing food company on earth—on that belief.
Our outdated food system is the thread running through our most important problems, from diabetes and obesity (health care) to food deserts (race relations) to the decline of our family farms (economy). And before you solidify your stump speeches and code your website copy, ask yourself this question: what would it look like if we started over in food? Here's a thought: if we started over, good food -- for the body and our land -- would be 10x less expensive than crappy food. And if you figure out how to do that, you've just written your ticket to the conventions in Cleveland and Philadelphia.
Our country needs you,
Josh, CEO and Founder
PS: You can always reach me at (415) 404-2372
or at firstname.lastname@example.org
(1) - https://www.facebook.com/hamptoncreek/photos/a.416376361718567.89335.250638958292309/942063305816534/?type=1&theater
(2) - http://www.smartcommunities.ncat.org/success/csa.shtml