Thursday, October 30, 2014

#304 / KISS

The Wall Street Journal has the greatest weekday circulation of any newspaper in the United States. Even I subscribe! 

Because of its wide readership, I am inclined to believe that advertising in The Wall Street Journal is expensive. I was amazed to see, in a recent edition, that SAP ran an advertisement that was three full pages in length, in the first section of the newspaper. I can't even imagine how much that cost. SAP is a corporation headquartered in Walldorf, Germany, with locations in more than 130 countries. SAP bills itself as "the world leader in enterprise software and software-related services."

What message did SAP convey, in its costly, three full page advertisement? According to SAP, "What The World Needs Now Is Simple."

"Simple" as in "less complex." You can read the SAP "Simplicity Manifesto" by clicking the link. This Manifesto is essentially the text that ran in The Journal advertisement.

The SAP Manifesto focuses on how "technology" is adding complexity to our lives, claiming that "Technology Can Save Us All. Provided It Doesn't Kill Us First," which is what the first page of SAP's three-page advertisement proclaimed. 

I have my doubts that "technology" is going to "save us all." Of course, I have my doubts about the benefic influence of massive international corporations, too.

What I do agree with SAP about, however, is that from politics to economics, to how we organize our lives, the KISS principle remains an appropriate guide


That's my Quaker background talking!

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