Thursday, February 6, 2014

#37 / Be Awesome

Until I read Ken Auletta's article on Netflix, in the February 3, 2014 edition of The New Yorker, I didn't know about Awesomeness TV. Now I know. 

According to Brian Robbins, the founder of Awesomeness TV, "When you speak to kids, the No. 1 thing they want is to be famous. They don't even know for what."

Famous = Awesome. I get that. 

Awesomeness TV provides those seeking fame and awesomeness with the chance to have their own You-Tube media channel. 85,000 kids have created such a channel, according to Auletta, and are out there, presumably, pursuing awesomeness. Auletta's article confirms what you might suspect: "advertisers want to reach this young demographic."  

Back in 1965, Bob Dylan spoke directly to a young demographic (then including me), and here is what he had to say, in his song It's Alright Ma (I'm Only Bleeding):

Advertising signs they con
You into thinking you’re the one
That can do what’s never been done
That can win what’s never been won
Meantime life outside goes on 
All around you

Still some pretty good advice there. At least I think so.

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