Facebook will test a program using the camera function in mobile apps like Messenger to create augmented reality images. “If your daughter is a big Harry Potter fan, on her birthday, you can turn your home into Hogwarts,” Zuckerberg said....
World Lenses will act as an interactive and responsive filter that can be superimposed on a camera view. Filters will add 3-D objects into a scene that Snapchat users can interact with. Facebook’s camera will have similar capabilities, according to Zuckerberg’s keynote address.
Snapchat’s new filters will allow users to scatter virtual seeds and watch flowers sprout or spread a bright rainbow over a scene. Words like “love” can be added and animated by moving them on the screen or putting your hand out and grabbing hold of them, virtually, in the camera’s view.
Zuckerberg showed a photo of himself wearing an augmented-reality Nike headband.
“As silly as these effects may seem, they give us the ability to share what really matters on a daily basis,” he said.