It's easy to explain. As I do these blog entries, I pick a title, then look for an image to go along with the title. The Google Images search brings up many pictures to illustrate my words, and this one popped up because Creston Davis, a professor in the Department of Philosophy and Religion at Rollins College, used this image to grace his own blog post about philosophical materialism, a posting that included the words "social ontology." I am always amazed by the wealth of challenging thinking that now exists in the so-called "blogosphere." Even the simple "Next Blog >>" tactic finds you very interesting stuff.
But on to social ontology. What does that mean, anyhow? "Ontology" is defined as "the branch of metaphysics dealing with the nature of being." Social ontology is about the nature of society - of how society comes to be.
John R. Searle, whose book, The Making Of The Social World, I have been reading has this to say about social ontology:
Our aim is to explain human social ontology. Because that ontology is created by the mind, we have to begin with that property of the mind that creates the reality we are trying to analyze. We have to begin with intentionality.